What Ingredients are best for Uneven Skin Tone?

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What Ingredients are best for Uneven Skin Tone?

For many, having an uneven skin tone is a common concern. At its simplest, an uneven skin tone refers to the irregular darkening of the skin. For people, looking to get rid of an uneven skin tone, there are a few different ways to consider. However, before we discuss how to prevent an uneven skin tone, let us first discuss, who has the problem of uneven skin color and what are the causes of uneven skin color.

Who Has the Problem of Uneven Skin Color?

A number of different people can have the problem of uneven skin color. However, people who are undergoing hormonal changes, which commonly occur during pregnancy, often face the problem of uneven skin color. In addition to pregnancy, older adults are more prone to having uneven skin color than younger adults for several reasons. Studies have also indicated that hyperpigmentation issues, including melasma and post-inflammatory hyperpigmentation, can occur across all skin types with aging.

What Causes Uneven Skin Color?

Several causes can lead to uneven skin color. However, the following are the most common ones.

  1. Sun Damage

Sun exposure triggers melanin production for protecting the skin. This can often lead to uneven skin color. Over a short period of time, this causes a tan to develop.
However, over a longer period, this sun damage can often lead to brown spots and uneven skin color.

  1. Acne

Another common cause of uneven skin color is acne, which can lead to skin inflammation and flushing. This can lead to uneven skin color. Some people even refer this to as post-inflammatory hyperpigmentation or hyperpigmentation acne.

  1. Pollution

Gasses and particles from traffic-related air pollution at times are able to penetrate the skin. This can often lead to the formation of brown spots, particularly on the face, therefore, leading to uneven skin color.

  1. Skin Damages

Burns, bug bites, and other types of skin trauma can also lead to post-inflammatory hyperpigmentation. Therefore, leading to uneven skin color.
Moreover, other skin conditions such as rosacea or dermatitis, can lead to flushing and give an appearance of uneven skin color.

How to Prevent Uneven Skin Color?

There are several ways to prevent uneven skin color, from simply using the wait-and-see approach to using skincare products and professional treatments.
Notably, skincare products that contain at least one of the following ingredients can help in preventing uneven skin color.

  1. Vitamin C

Vitamin C is a potent antioxidant that can offer protection against sun damage and thereby reduce the formation of melanin.

  1. Glycolic Acid

Glycolic acid is an excellent skincare ingredient, which works by removing dead skin cells to reveal healthier skin underneath. It can also help in reducing acne, sun-related aging, and hyperpigmentation.

  1. Salicylic Acid

Skincare products containing salicylic acid as the ingredient can be especially beneficial for post-inflammatory hyperpigmentation because of its anti-inflammatory effects.

  1. Retinol

Skincare products containing retinol as the ingredient can increase the cell turnover to speed up the generation of healthy and new skin. Therefore, improving an uneven skin tone.

Final Thoughts

People often wish to treat uneven skin color for cosmetic reasons. With several quality over-the-counter products available, one can use skincare products to have an even skin tone.
Awilke Branding offers private label skincare products with professional ingredients advice to help customers achieve best product and brand concept.

New Skincare Trends after 2021 for Startup Brands

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                                   New Skincare Trends after 2021 for Startup Brands

Beauty brands that are looking to launch their products in the market after 2021 must know about the recent trends in the skincare industry. With the success of the skincare businesses revolving around following the trend, it becomes crucial for startup brands to focus on the recent trends and what the consumers are demanding from businesses.

In this article, we will discuss the new skincare trends after 2021 for startups brands who are wanting to make a mark in the global beauty industry.

New Skincare Trends after 2021 for Startup Brands

  1. Clean Beauty

Globally, consumers are looking for cleaner products, advocating for the removal of chemicals for the skincare products that they use. Notably, consumers are also supporting only those businesses that are more conscious of the environment. Being said that, the clean beauty consumer segment is growing rapidly. According to the Natural Marketing Institute, the clean customer segment makes up about 24% of the total adults in the United States. Therefore, for beauty startup brands looking to garner consumer interest towards their products, make sure you are offering clean beauty products in 2022.

  1. Scientific Approved Active Ingredients

Another trend that is expected to remain constant throughout 2022 is that consumers are going to demand more scientifically approved active ingredients. Therefore, if you are looking to start your beauty brand with an efficient skincare product line, choose products that consist of scientifically approved active ingredients. With the growing consumer demand for scientifically approved active ingredients, you have to ensure that you are offering consumers what they need and when they need it. This will help you create a strong and consumer-centric beauty brand, which will be successful over a longer period of time.

  1. Sustainable Packaging

Sustainable packaging is the way forward for beauty brands in 2022 and beyond. Consumers have become aware of the damage plastic can cause to the environment. As a result, they are demanding products that come in biodegradable or recyclable packaging. Notably, 67% of the consumers consider it is crucial that the products they buy are in recyclable packaging. Additionally, consumers also want products that are not over-packaged with the use of excessive plastic. The trend is expected to continue in 2022, therefore, as a startup brand, it is crucial that you focus on sustainable packaging methods and practices. This will help you align your products with consumers’ interests, therefore, creating more chances for you to create a successful and profitable beauty brand.

Final Thoughts

Working with the recent trend in the global beauty industry is one of the ways to ensure that you are meeting the demands of consumers around the world. So now that you know the new skincare trends to follow in 2022, it is important that you offer the customers what they are looking for. At Awilke Branding, we aim to provide our global brands turnkey private label solution to keep your beauty line stay on the trend.

Which Products To Choose When Launching Your Beauty Line

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Which Products to Choose When Launching Your Beauty Line?

Several people are looking to start their own business, specifically in the beauty industry, after the global coronavirus pandemic forced them out of their job and stay at home. While launching a beauty, skincare line is a great business, as the beauty industry continues to grow every year, it is important to know which products you must launch to generate optimal sales with higher profit margins.

In this article, we will discuss which products you must choose when launching your own beauty line.

Which Products to Choose When Launching Your Beauty Line?

  1. Choose products that you believe can offer great results for your customers

This is very important to consider when you are thinking to launch your beauty line. When you choose products that you believe in, it feels more like that you are recommending products to your customers rather than selling them to your customers. Of course, you have to make sure that whichever product you choose is of high quality and made by using premium-grade ingredients. This will allow you to sell more and generate more revenue and sales for your business.

  1. Choose products that serve a variety of different purpose

People are becoming more concerned about where they are spending their money in times of global pandemic. For this reason, they want to buy a single product that can offer them more value. Moreover, not everyone likes to make use of ten different products for their skincare requirements. Therefore, choose products that can provide more value to the customer. For instance, choose a product that can be used as a cleanser as well as for hydrating dry hair ends and nail beds.

  1. Do not choose too many products right at the very start

Another thing that you must remember when launching your beauty line is to avoid starting too big right at the very start. Rather than launching 10 – 15 products at the very start, choose three to four products and start selling them aggressively to your customers. Choose the products that are popular with your customers. Speak to them and try to understand what is that the customers need currently. Based on your research, you can select three or four best products for your beauty line and slowly build it up from thereon.

  1. Choose products based on Google Trends results

In addition to your primary research, Google Trends is another source for conducting your research. Look at the trends and what people are searching for on the internet. This will provide you insights into the current demand in the beauty industry. For instance, Clean Beauty products are still growing currently and are expected to continue their upward momentum over the next few years.

Final Thoughts

The beauty industry is a crowded space. There are a lot of products from several different brands. Therefore, it is important to choose your products carefully when you are launching your own beauty line. With the help of the above-discussed tips, you can choose the best products that can help you generate more sales and revenue.

What Is Trending In Skincare In 2021?

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What Is Trending In Skincare In 2021?

Saying that the skincare industry is ever-evolving would be an understatement. Every year new ingredients come to light and trends continue to rise to prominence in the skincare industry. Last year beauty lovers and experts were focused on plant-based ingredients, inhalable products, and upcycling to name a few. In 2021, trends in the skincare industry are expected to be just as dynamic and diverse. In this article, we will discuss what is trending in the skincare industry in 2021.

Trends in Skincare in 2021

  1. Sustainability

For time indefinite, beauty brands around the world have continued their use of single-use plastic packaging. However, with the growing awareness regarding plastic and its harmful impact on the environment, a number of different brands have started to shift towards a more eco-friendly and recyclable packaging material. These trends will continue to pick up pace in 2021 as more and more beauty brands will continue to innovate and find ways to make themselves more eco-conscious. For beauty lovers who looking for launching their sustainability skincare brands, finding a supplier who can offer both natural clean products and as well as eco-friendly packaging is curial for their product line. At Awilke Branding, we help customers launch their beauty product line with a wide choice of natural ingredients and sustainabile packaging styles.

Microbiome-friendly skincare is the wave of the future. Microbiome skincare is essentially about probiotic-infused products which add bacteria to your skin and thus helping you to maintain its optimal balance. The trend which picked up pace last year is expected to continue its trend in 2021 as well. The trend is expected to rise over the next few months as consumers become more aware that as their skin’s microbiome becomes healthy, they do not need any complicated skincare.

  1. De-stressing skincare

The stress levels of every individual around the world reached their peak in 2020. Being said that, most regions around the world are still feeling the effects of the global pandemic. It is for this reason de-stressing skincare routine helps individuals to decompress their stress in this unprecedented time. Therefore, it is expected that more and more brands will start using de-stressing ingredients as the trend for de-stressing skincare continues to rise in 2021.

  1. Increasing sale of body care products

The year of the global pandemic has shown the world the importance of maintaining good hygiene. Therefore, body care products will continue to trend and find their place in almost every makeup cabinet globally in 2021. Body lotion, body scrubs, body washes, shampoos, body butter, hand creams, and basically every other product that helps with the maintenance of proper hygiene will continue to trend in 2021. Not only for 2021, but this trend will continue its upward trajectory as maintaining hygiene is the first barrier in our fight against illness.

Final Thoughts

The beauty industry has come a long way and continues to evolve every year with new ingredients and new trends. If you are a skincare enthusiast, you might already know that these trends have picked up pace in 2021 and will continue to do so over the next few years.

What Ingredients Are Needed For Anti-Aging Skincare?

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Being a lucrative industry with great profit margins, a lot of people globally are launching their own skincare products line. If you are also one of those entrepreneurs who want to become their own boss and make everyone look young, then you should know about the different ingredients that go into the anti-aging skincare product.

In this article, we will discuss the different ingredients that are needed for anti-aging skincare products.

What Ingredients Are Needed For Anti-Aging Skincare?

  1. Retinol

According to Harvard Health Publish, Retinoids reduce fine lines and wrinkles by increasing the production of collagen. They also stimulate the production of new blood vessels in the skin, which improves skin color. Additional benefits include fading age spots and softening rough patches of skin. High-Strenth retinol-related skincare products can be custom developed at most private label skincare manufacturers. 

  1. Coenzyme Q10

Coenzyme Q10 is a naturally occurring antioxidant inside the human body. Being said that, Q10 in the skin cells can help maintain collagen which helps the skin plump. Therefore, using this ingredient in skincare products will offer people smoother skin and lesser wrinkles. Moreover, being an anti-oxidant means that it will also offer protection from free radicals, which are unstable molecules that are created by pollution.

  1. Vitamin C

Vitamin C is one of the most common ingredients that is found inside skincare beauty products. Similar to Q10, Vitamin C acts as an antioxidant to protect your skin from free radical damage. Being said that, Vitamin C can also prevent the formation of brown spots as well as hyperpigmentation.

  1. Salicylic Acid

If you know about salicylic acid, you would know that it is used for acne treatment. However, what you might not know is that salicylic acid also has some serious exfoliating powers. Therefore, making it a good ingredient for your anti-aging skincare products, as it can help in managing the signs of aging as well. Being said that, beauty experts also suggest that salicylic acid can also boost the production of collagen.

  1. Hyaluronic acid

Hyaluronic acid is one of the most common humectant ingredients. This ingredient has the power to draw moisture and binds it to water. Therefore, hydrating your skin for better. Moreover, it also plumps up the skin, which in return reduces the appearance of fine lines on the skin. Being aid that, Hyaluronic acid will make your skin softer, smoother, and more hydrated.

Final Thoughts

Anti-aging skincare products are in high demand globally, as people are continuously working towards improving their appearance. All of the above-discussed ingredients are the most commonly used ones for making an anti-aging skincare product, which has the ability to offer great results. If you are looking to start your own skincare line for anti-aging, be aware of the right ingredient that is put into the formula.

Why a Vitamin C Serum Should Be in Your Skincare Line in 2025

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Your Next Best-Seller

Adding Vitamin C serum lets you:
✅ Tap a $2.3B market with 80%+ margins.
✅ Stand out (91% of men’s skincare lines don’t offer serums).
✅ Lock in subscriptions (lifetime value > $240/client).

 

In today’s competitive skincare market, standing out requires more than just good packaging — you need ingredients that deliver real results and align with modern skincare values. One standout ingredient that continues to dominate consumer demand is Vitamin C. If you’re building or expanding a skincare line, here’s why adding a Vitamin C serum could be your smartest move in 2025.

Reasons Vitamin C Serum is a Must for Your Line

1. Massive Market Demand & Growth Potential

The global Vitamin C serum market reached approximately $1.27 billion in 2023, and is projected to hit $2.10 billion by 2030, growing at a CAGR of 7.6% Grand View Research. In the U.S. alone, the market was around $309.6 M in 2024, and is forecasted to reach $443.8 M by 2030 (CAGR ~6.3%) Grand View Research—indicating strong regional demand you can tap into with your own clean, modern serum.

2. Vitamin C Works — As Proven by Dermatologists & Users

Vitamin C serums are clinically recommended to boost collagen, brighten skin, reduce pigmentation, and neutralize environmental damage The GuardianThe Times of India.

Reddit users frequently report noticeable improvements:

“Brightens my mature skin… works much better for me than rosehip oil”
“I’ve used it once a day for a couple of months… my skin has been glowing”

reddit.com

This demonstrates both user satisfaction and a willingness to repurchase effective Vitamin C formulas.

3. Essential Anti-Aging & Skin Health Benefits

Vitamin C promotes collagen production and provides antioxidant protection from pollution and UV damage. Well-formulated serums (typically with 10–20% L-ascorbic acid, often combined with vitamin E and ferulic acid) are proven to reduce lines and fade dark spots alike dataintelo.com reddit.com

Its reputation as a cornerstone ingredient ensures credibility and trust for emerging skincare brands.

4. Perfect Fit for Minimalist & Clean Beauty Brands

Modern consumers—especially Gen Z and Millennials—prefer effective, no-fuss products. Vitamin C serums match this mindset: lightweight, easy to stack in routines, and transparent in purpose. It’s particularly well-suited to eco-conscious packaging such as airless glass bottles or aluminum tubes businessinsider.com.

5. Great Unit Economics & Easy to Market

Vitamin C serums are cost-efficient to manufacture and scalable at low MOQs. They’re easy to highlight on label: “Brightens + Protects,” “10–20% L‑ascorbic acid,” “Eco-packaged & cruelty‑free.”

They make powerful stand-alone products—ideal for launch hero SKUs—or excellent pairings in starter kits (e.g. Vitamin C + hyaluronic acid).

Benefit Advantage for Your Private Label Line
High Demand Matches top search terms and consumer intent
Proven Results Strong reviews and endorsements drive credibility
Brand Fit Aligns with minimalist, clean, eco values
Marketing Simplicity Easy to explain benefits and ingredients
Great ROI Scalable, compelling hero product with margin potential

Paper-Based & Cardboard Packaging

Ready to Build Your Vitamin C Serum?

At Awilke Branding, we offer turnkey private label Vitamin C serum solutions:

  • Custom-formulated in 10–20% L-ascorbic acid (stable, packed with antioxidants)

  • Options with vitamin E + ferulic acid for enhanced efficacy

  • Eco-conscious packaging: airless glass bottles, tubes, or kraft boxes

  • Low MOQs —ideal for testing and scaling

 

About the Author: Awilke Branding Data Strategy Team

The Data Strategy Team at Awilke Branding is a cross-functional group of skincare industry analysts, marketers, and R&D specialists. With deep expertise in global consumer trends, product innovation, and private label market dynamics, the team delivers data-backed insights to help brands launch smarter and grow faster.

At Awilke Branding, we’ve supported over 10,000+ private label skincare and grooming brands across the globe — from indie startups to household names. Our team blends real-time market intelligence with manufacturing know-how to guide every client from idea to in-store success.

Get fast samples, white-label options, and full brand support.

👉 Contact us today