New Skincare Trends after 2021 for Startup Brands

Beauty brands that are looking to launch their products in the market after 2021 must know about the recent trends in the skincare industry. With the success of the skincare businesses revolving around following the trend, it becomes crucial for startup brands to focus on the recent trends and what the consumers are demanding from businesses.

In this article, we will discuss the new skincare trends after 2021 for startups brands who are wanting to make a mark in the global beauty industry.

New Skincare Trends after 2021 for Startup Brands

1. Clean Beauty

Globally, consumers are looking for cleaner products, advocating for the removal of chemicals for the skincare products that they use. Notably, consumers are also supporting only those businesses that are more conscious of the environment. Being said that, the clean beauty consumer segment is growing rapidly. According to the Natural Marketing Institute, the clean customer segment makes up about 24% of the total adults in the United States. Therefore, for beauty startup brands looking to garner consumer interest towards their products, make sure you are offering clean beauty products in 2022.

2. Scientific Approved Active Ingredients

Another trend that is expected to remain constant throughout 2022 is that consumers are going to demand more scientifically approved active ingredients. Therefore, if you are looking to start your beauty brand with an efficient skincare product line, choose products that consist of scientifically approved active ingredients. With the growing consumer demand for scientifically approved active ingredients, you have to ensure that you are offering consumers what they need and when they need it. This will help you create a strong and consumer-centric beauty brand, which will be successful over a longer period of time.

3. Sustainable Packaging

Sustainable packaging is the way forward for beauty brands in 2022 and beyond. Consumers have become aware of the damage plastic can cause to the environment. As a result, they are demanding products that come in biodegradable or recyclable packaging. Notably, 67% of the consumers consider it is crucial that the products they buy are in recyclable packaging. Additionally, consumers also want products that are not over-packaged with the use of excessive plastic. The trend is expected to continue in 2022, therefore, as a startup brand, it is crucial that you focus on sustainable packaging methods and practices. This will help you align your products with consumers’ interests, therefore, creating more chances for you to create a successful and profitable beauty brand.

Final Thoughts

Working with the recent trend in the global beauty industry is one of the ways to ensure that you are meeting the demands of consumers around the world. So now that you know the new skincare trends to follow in 2022, it is important that you offer the customers what they are looking for. At Awilke Branding, we aim to provide our global brands turnkey private label solution to keep your beauty line stay on the trend.